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people tape themselves opening boxes of toys, gadgets, beauty or fashion products, and reveal every step of the process. They show the condition of the package, describe all items that came with the purchased product, and explain in detail how the product works or doesn’t work. 

 Your customers are watching more video. The statistics prove that your target audience is watching video, which is probably the only benefit you need to hear:

• 92% of B2B prospects consume online video
• 4 billion videos are watched on YouTube daily
• About one-third of shoppers will purchase a product after viewing a video ad92% of B2B prospects consume online video

2. Video ads convert sales. A video ad to a product description increases the chances of buying that item by up to 35%. 

• Reach a global audience.
• Easy to share. ...
• Easy to measure. ...
• Easy to get started. ...
• Drive revenue. ...
• Deliver targeted messages. ...
• Reach an already engaged audience. ...
• Low costs. 

office or telephone number. Research has found that 6/10 customers expect brands to have content online about their business.  Benefits - Online Presence 24/7 -  Information Exchange - Credibility - It Cuts Costs - Market Expansion -  Consumer Insights - Advertising - Competitors Online - Customer Service Online - Growth Opportunity

For businesses, social media has created a way to send a brand’s messaging to the right people at the right time and hope your brand sticks out to them enough to be interested, let alone loyal throughout their lives.

Ideally, you publish content that targets people at specific points along the sales funnel. Some of your blog posts will offer general information that gets readers interested. Other content will provide specific data, product comparisons, and additional information that convinces people to make purchases.

Hire experienced content writers who understand each stage of your sales funnel. They can produce content that moves readers from one step to the next.